Privacy Policy
Last updated: April 17, 2026
Who we are
DryScale is a U.S. marketing agency serving basement waterproofing, crawl space encapsulation, and foundation repair contractors. This privacy policy covers the free SEO audit tool at audit.dryscale.com.
What we collect
When you request a free SEO audit, we collect:
- Your name, email, and phone number
- Your company's website domain and services offered
- Your annual revenue range
- Technical data: IP address, user agent, referring URL
- Marketing identifiers (UTMs, Facebook click IDs, Google click IDs) when present
- Cookies set by Meta (Facebook) Pixel for advertising attribution and measurement
Why we collect it
- To deliver your SEO audit report and make it retrievable by its unique URL
- To follow up with you about DryScale's growth services
- To measure and optimize our advertising on Meta platforms
- To detect abuse of the audit tool (rate limiting, bot filtering)
Who we share it with
- GoHighLevel (GHL) — our CRM, which stores your contact record and powers our follow-up workflows.
- Supabase — our database provider, which stores your audit record.
- Meta Platforms — for advertising attribution via the Meta Pixel.
- Vercel — our hosting provider, which processes requests and may log IP addresses and request metadata in transit.
How long we keep it
We retain your audit and contact information for as long as it's relevant to our sales and service operations, typically up to 3 years after last contact. You can request deletion at any time.
Your rights
If you're a California, Virginia, or Colorado resident, you have the right to access, correct, delete, or opt out of the sale/sharing of your personal information. To exercise any right, email jax@dryscale.com. We'll respond within 45 days.
Contact
Questions about this policy? Email jax@dryscale.com.